A CONVERSATION WITH CORINNE ANG[ SPRING 2025 ] [ EDITORIAL ]
A conversation with Corinne Ang the designer behind the iconic Sundae Flowers, come
dive into her design process and discover the creative strategies behind her work and Sundae Flowers.

Printed by Newspaper Club
Typeset in Helvetica Narrow, Resolve + Monobloc + Pogi + Trickle (unreleased and designed by Corinne Ang)

HEADSPACE [ SPRING 2025 ] [ IDENTITY + MOTION + UIUX ]
Headspace set out to evolve from a meditation app into a holistic mental health platform, maintaining its uplifting wellness tone while expanding into therapy and real-world support. With the new therapy platform launching this June, I helped define what therapy looks and feels like within the Headspace brand—modern, clean, and slightly playful, setting it apart from Talkspace and BetterHelp. I designed a logo that symbolizes balance and connection, supported by a calming blue palette to evoke trust and clarity. The updated app integrates journaling, focus, and therapy features alongside meditation, creating a seamless, all-in-one mental health space. To connect with Gen Z, I proposed a Headspace College Tour—bringing mindfulness to campus hubs where early adoption can foster lifelong engagement.

TECHNO IN ASIA [ FALL 2025 ] [ EDITORIAL + WEB + MOTION ]
The electronic music scene across Asia is undergoing a tectonic shift. Once a Western import, techno has become deeply rooted in Asian metropolises, shaping unique identities and narratives. This collection mirrors techno's chaotic and immersive energy through its design, using random decorative elements, glitch-inspired visuals, and pixel typefaces to evoke the digital and unpredictable atmosphere of raves. Neon accents and Chinese characters ground the aesthetic in its Asian context, blending cultural heritage with the futuristic pulse of the music.

Printed on Hemptone Paper with Drillpress Binding
Typeset in A-OTF Ryumin Pr6N , Mondwest & Helvetica Narrow

HERBAL[ SPRING 2025 ] [ ART DIRECTION + EVENT PLANNING + IDENTITY ]
At Herbal, I lead the brand identity development for a wellness-driven startup that reimagines partying through the lens of Traditional Chinese Medicine. Rooted in the philosophy of balance and restoration, Herbal offers a new kind of nightlife—one that invites guests to unwind, heal, and reconnect after the demands of a 9-to-5 day. From visual identity to tone of voice, I oversee the creative direction that brings our mission to life: redefining what it means to go out and feel good.

LUNARTICS[ SPRING 2024 ] [ IDENTITY + MOTION ]
Mock identity for a Music Festival “Lunartics”, a space created for EDM enthusiasts who gather to celebrate and dance under the moonlight. Derived from the words "lunatic" and "lunar," it represents individuals who are wildly enthusiastic about EDM and the magical experience of dancing beneath the night sky.

Motion creating with Aftereffects

DOSED[ FALL 2024 ] [ MOTION + IDENTITY ]
I began with collecting candy, drawn to its playful nostalgia, and shifted to the rise of supplement gummies, which mimic candy while claiming health benefits. Through a mock brand and packaging design, I explored whether these gummies genuinely promote wellness or simply capitalize on clever marketing.

Motion Created with Aftereffects , Packaging Printed on Cardstock

CALEB WU ABOUT EMAIL RESUME

PROJECTS EDITORIALS MOTION POSTERS IDENTITY

HOME

CALEB WU
ABOUT EMAIL RESUME