CALEB WU
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HERBAL

[  ON GOING  ] [ ART DIRECTION + EVENTS + IDENTITY ]

Herbal is a nightlife events collective inspired by Traditional Chinese Medicine, grounded in the belief in balance between work and life. As co-founder and Creative Director, I led brand development, social media strategy, and live event coordination.

DnD MUSIC
HAN NIGHTCLUB
09.26.26



WESTWOOD
TRANS-PECOS
05.15.26


IKU BOSTON DEBUT
SOJUBA BOSTON
03.20.26


TRIPLE DOSE
EVOL NYC
11.14.25






發 ROOFTOP

BEIJING, CHINA
08.08.25



THE FIRST DOSE 

BROOKLYN NY
05.09.25




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