CALEB WU
ABOUT EMAIL  RESUME

PROJECTS                                               EDITORIALS                                                 MOTION                                               POSTERS                                                 IDENTITY                                                                  

welcome to my website                                                                                                     caleb wu ©2025                                                                                                      feel free to contact me                                                                                                    ฅ^•ﻌ•^ฅ                                                                                                     currently listening to *lowkey by niki*                                                                                                     =^⌓^=  
HERBAL At Herbal, I lead the development of the brand identity, social media marketing, and outreach communication for a wellness-focused startup that reimagines nightlife through the lens of Traditional Chinese Medicine. Rooted in the principles of balance and restoration, Herbal offers a new kind of nightlife—one that encourages guests to unwind, heal, and reconnect after a demanding 9-to-5 day. From visual identity to tone of voice, I oversee the creative direction that brings our mission to life: redefining what it means to go out and feel good.


THE FIRST DOSE 
BROOKLYN NY
05.09.25 Partnered with Sensescape and 5050 Collective, we hosted the afterparty for RISD and Brown students following their multisensory exhibition, “SenseScape: Beyond Boundaries,” at Microsoft Garage in NYC. The event explored innovative design and technology aimed at enhancing human perception and interaction.


發 ROOFTOPBEIJING, CHINA
08.08.25 Partnered with Gele Culture (Toronto), we hosted an event above the Beijing CBD skyline at Guomao. Our team designed custom visuals and stage setups to create an exceptional experience that illuminated Beijing's night sky. I also coordinated the creative direction and marketing of the event.