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PROJECTS                                               EDITORIALS                                                 MOTION                                               POSTERS                                                 IDENTITY                                                                  

welcome to my website                                                                                                     caleb wu ©2025                                                                                                      feel free to contact me                                                                                                    ฅ^•ﻌ•^ฅ                                                                                                     currently listening to *lowkey by niki*                                                                                                     =^⌓^=  
HEADSPACEHeadspace set out to evolve from a meditation app into a holistic mental health platform, maintaining its uplifting wellness tone while expanding into therapy and real-world support. With the new therapy platform launching this June, I helped define what therapy looks and feels like within the Headspace brand—modern, clean, and slightly playful, setting it apart from Talkspace and BetterHelp. I designed a logo that symbolizes balance and connection, supported by a calming blue palette to evoke trust and clarity. The updated app integrates journaling, focus, and therapy features alongside meditation, creating a seamless, all-in-one mental health space. To connect with Gen Z, I proposed a Headspace College Tour—bringing mindfulness to campus hubs where early adoption can foster lifelong engagement.