CALEB WU
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WINE DROP

[ PROJECT LEAD ]I led the design for the launch of Wine Drop, Arena Club’s expansion into collectible wine. I helped establish the visual direction for the new product, developing branding and campaign assets across digital touchpoints while adapting Arena Club’s existing identity to a more elevated, wine-focused audience.




ARENA CLUB 

[ SUMMER 2026  ] [ INTERNSHIP ] 

Arena Club is a digital collectibles platform focused on modernizing the collecting experience through buying, selling, trading, grading, and digital pack experiences. During my internship, I worked across the brand’s creative output, supporting social media, email campaigns, motion graphics, and other marketing initiatives.






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